Embedding a youtube player on VW Site

Launching a brand on Facebook, YouTube and Twitter is a simple feat... You can do it in half an hour with time to spare for a coffee. Sounds good right? Doing it successfully, that is the challenge; and one that requires a great deal of preparation, work and expertise. The bigger the brand, the more people that need to be engaged and excited by the delivery, not just fans, but the people involved in the process. There are some thing you can do to improve your chances but regrettably, none of them involve coffee-breaks...

Social Media Programme

"Since Now, forget everything you know about performance motoring."

This project was the implementation of a complete social media programme for Infiniti to coincide with the 1st September multi-channel launch of the Since Now campaign.

When using a YouTube video on an external site, even if its from your own brand's collection, you face an issue of the YouTube player looking like, well, the YouTube player. There are technical methods for skinning the player to achieve a look and field as you like, however those involve the API and need a tech to get involved. YouTube do allow you to do some skinning yourself to make it a little more palatable on your plate.

Everyone is talking about google plus, and pretty much all of them are talking about how Google is taking on Facebook. This is particualy true with Facebook anouncing it's panicked reactions to Google+'s scope. Facebook announced a partnership with Skype for a video chat feature. (Considering how flakey text chat is on facebook, its hard to imagine this will be a rousing sucsess) and their attempt to challenge Google's Circles with Beknown. Its no surprise therefore that the Google+/Facebook comparisons are common.